I read an article in the NYTimes Online today that discusses the importance of book trailers in today's publishing industry. "In the streaming video era, with the publishing industry under relentless threat, the trailer is fast becoming an essential component of online marketing. Asked to draw on often nonexistent acting skills, authors are holding forth for anything from 30 seconds to 6 minutes, frequently to the tune of stock guitar strumming, soulful violin or klezmer music. And now, those who once worried about no one reading their books can worry about no one watching their trailers."
It's undeniable that book trailers are the next big thing. We've even got book trailer awards and trailers with almost 5 million hits but at the end of the day, who are these trailers being marketed to? Are publishers hoping to reach avid readers who are constantly adding to their TBR list, or are they going after the demographic who watches more youtube videos in a day than they read pages out of a book?
For me, I've never bought a book based on it's trailer. But then again, I haven't seen that many book trailers. I can remember the first book trailer I ever saw, about two years ago, which also happens to be the most viral trailer. It promotes Middle Place by Kelly Corrigan through a series of touching anecdotes.
But did it work? Did I buy the book? No, I already told you I've never bought a book because of its trailer, silly. However, when I was at BEA last year I saw they were giving it away and grabbed a copy, which is still sitting in a box in my basement waiting to be read.
I'm not knocking book trailers. I think anything out there that promotes reading is a good thing. But I do question it's effectiveness. Maybe 10 years down the road when next generation's avid readers are purchasing books they will pick out a few from a trailer they saw. But until then, have any of you ever bought a book because of it's trailer?